03/14/2008 - How New Neighbors Can Be Your Patients

The consumer is waiting to be informed about what modern dentistry and orthodontics can do for them. New residents are in need of dental care and orthodontia. There is a good chance you will miss out on helping them get what they need. That is if you just WAIT and let them randomly make a dental-home choice.

New mover personalized dental and orthodontic direct mail can make you the first choice. Standout, be known, and powerfully state the value of your dental and/or orthodontic services with Express Dental Marketing New Mover Developers.

12/14/2007 - The Power of Unique Dental Marketing

Too many choices: the biggest issue affecting new patient growth and dental care upgrades. This consumer choice tsunami is also constrained by available income and appreciation for financing those choices. Dentistry also attaches the weight of denial, procrastination, and treatment fear.

The best dental marketing overcomes the barrier of inaction and non-acceptance, while positioning the choice of "more dentistry" much higher!

11/12/2007 - Our Personalized Approach

There are many ways to market your dental services. Direct mail has a huge advantage over other forms of communication. It is much more likely to be seen, reviewed, and touched by your target audience!

Express Dental takes direct mail to an ADVANCED level with...

11/12/2007 - Variable, Full Color, Digital Printing

To develop a successful dental marketing approach in this modern, hyperactive consumer market, it is imperative for general dental and specialty offices to move beyond a generic current occupant presentation.  Even the personalized “address label” and/or black and white personalization of letter mailings to current dental patients has its limitations.  Variable digital full color printing has significant potential to achieve the internal and external communication goals of many dental practice types including cosmetic, family, and orthodontic.

Dental and orthodontic practices not in a healthy growth mode or that have seen shrinkage in recent months or years require more advanced marketing methods. These practices are not going to be able to compete successfully for the consumer’s attention and dollar without adding to their marketing repertoire.